Virtualization and Cloud Computing are completely disrupting the legacy management software business. Are you a vendor targeting the Virtualization or Cloud markets with an Infrastructure Performance or Applications Performance Management Solution? Is properly positioning your product relative to the competing solutions a challenge?
I can help you with:
- Target Market Identification - What exactly is your target market? How are they solving the problem you propose to solve today?
- Target Buyer Identification - Exactly who (what set of people) in the target enterprise organization needs will you meet?
- Value Proposition Development - What is the value that you will uniquely propose to your target buyer?
- Product Strategy Development - How are you going to combine responsiveness to your market with innovation that drives true differentiated "secret sauce" functionality?
- Go To Market Planning - Launching a new product is much more than just some clever PR and e-mail marketing.
- Sales Structure and Staffing - The wrong mix of inside sales, field sales, pre-sales support, and channel development is the fastest way to run out of money with no results to support another round of venture capital. Make sure that your Sales, Marketing, and Product initiatives are all in synch before you waste that precious cache of cash.
Contact me via the email contact link below, and I will be delighted to discuss how I can best help you succeed.
Vendor Strategy Consulting Offerings